It's time to embrace a whole new level of versatility and enjoy the delightful fusion of fashion and fun

Just The Underwear

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I SEA WHAT YOU DID THERE

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our journey

WE INVENTED O-RING UNDERWEAR

In 2012, we started RodeoH to disrupt the outdated and uncomfortable “buckles and straps” harness models on the market. Empowered by our community, our original o-ring underwear line - boxers, briefs, button-flys, panty styles - set us apart by bringing you quality, minimalist designs at radically fair prices.